Highland Village welcomes three new retailers

JACKSON, MS (WLBT) - Jackson's only retail shopping center, located on I-55, is growing and changing. Highland Village is welcoming new retailers to make it a one stop shop for customers.

A ribbon cutting Friday morning officially welcomed Vineyard Vines, the newest addition to Highland Village. It is the company's 106th store where customers will find nautical themed men's, women's and children's clothing and accessories.

"The company started in with Shep and Ian Murray, and they know how to live the good life," said Vineyard Vines store manager Saunders Johansen. "You'll see fish. They love fishing and sailing and that's kinds of the underlying theme for vineyard vines, kinda modeled after Martha's Vineyard".

Aplos is the newest restaurant to open August 7 in the 46-year-old shopping center.

Chef and owner Alex Eaton and owner Steven O'Neill will offer Mediterranean cuisine in a family atmosphere.

"I'm basically opening this restaurant for my friends. We're all in the same situation. We've got young kids," said Eaton. "We want to see Jackson do well. We have both of our businesses in Jackson. We feel like people like us are what is gonna help this really come full circle."

"We want to try to bring a simple concept with great quality cocktails and wine," said O'Neill. "With a very affordable price point so you can come out. You can enjoy some fun with your friends and let your kids play together."

WS Developers of Boston began transforming the shopping center in 2012.

The focus is on attracting unique national retailers, young shoppers, making it family friendly with 95% local occupancy.

"The great thing about coming to Highland Village is we have a lot of momentum right now," said General Manager Masa Liles. "We have tons of families who are coming here for our Famfriday events, village social events, up to 1,000 people sometimes for outdoor movies."

Highland Village has 38 retail stores and restaurants.

Hollywood Feed, a specialty pet store officially opens their doors Saturday.

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