Senior Digital Content Producer
Waverly McCarthy is a Senior Digital Content Producer at WLBT and Fox 40 News in Jackson, Mississippi. As a Digital Content Producer, she has been able to embrace and grow digital news efforts while publishing daily content to WLBT’s website, mobile apps and multiple social media networks. She has covered many high-profile stories such as the murder of Kingston Frazier, the death of two Brookhaven police officers and the mass shooting that left eight people dead in Lincoln County.
She has also been fortunate to cover sports stories that included Cam Akers’ incredible senior season at Clinton High School, Pearl High School’s undefeated championship run and head football coaching changes at both Ole Miss and Mississippi State.
Working in this industry, she has seen the power of social media and the incredible way that it helps tell stories to hundreds of thousands of people in the blink of an eye (or click of a mouse). Social media connects millions of people to each other every second of every day. That is an awesome influence that everyone has directly at their fingertips. She believes that social media has become such an important part of how people communicate and tell stories.
Waverly is a native of Jackson, Mississippi and a proud graduate of the University of Mississippi where she was a member of the Society of Professional Journalists, PRSA, PRAM and Kappa Delta Sorority.
When she is not working, you can find her cheering on the New York Yankees or eating at her favorite sushi restaurant.