Dale’s Steak Seasoning is celebrating its 80th anniversary
Willy B’s Steakhouse uses Dale’s seasoning on its prime rib.
Published: Sep. 2, 2026 at 10:10 PM CDT
JACKSON, Miss. (WLBT) -Dale’s Steak Seasoning is celebrating its 80th anniversary in 2026. It started in a restaurant in Alabama in 1946 and is now used in restaurants all over the country. One of those is Willy B’s Steakhouse in Brandon.
The kitchen staff joined Studio 3 to share how Dale’s Steak Seasoning is a secret ingredient for prime rib. The dish is paired with a cocktail celebrating the late Dolly Parton who was also born in 1946.
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