JACKSON, Miss. (WLBT) - The Jackson City Council officially declares the Capital City as the home and birthplace of Southern Soul.
It’s that down home Southern music heard in Mississippi juke joints, on the radio and at many family gatherings.
Music industry insiders say if the city doesn’t claim the designation, others will do so and benefit economically.
“It’s something between the blues and what we call 'Contemporary R&B,” said Jackson Music Awards Founder and President Jesse Thompson while describing the sound of Southern Soul.
Malaco recording artist Mel Waiters is among the Southern Soul performers who brought the rich style of music to the forefront, echoing through radios and clubs throughout the South.
It’s a genre Jackson Councilman De’Keither Stamps wanted recognized as the city’s own when he introduced the resolution declaring Jackson the birthplace of Southern Soul.
“I just believe it’s another way for us to market our city and to market our talents,” said Stamps. “Someone in Nashville’s leadership had the vision to say ‘We’re gonna grab this and plant a flag right here’ and they built an entire economy around that genre of music."
The music’s roots are within the walls of Malaco Records, located on Northside Drive in the Capital City.
“Malaco is known for it, for creating it because it was R&B, soul music with a blue’s feel,” said Malaco Records President Tommy Couch. “It was the music that resonated with the listeners from Texas over through the Carolinas and then, naturally, Chicago and Detroit."
Farish Street Heritage Festival Executive Producer Lee King and Jesse Thompson petitioned the council to support the designation.
“We need to make sure the world knows that Jackson, Mississippi is the leader when it comes to Southern Soul,” King told the council Tuesday.
“This is something that you can be proud of when you hear this record on the radio or see this video on Youtube or you download this particular mp3. That music was created and started, birthed in Jackson, Mississippi,” added Thompson.
The council passed the resolution unanimously.
The goal is to do for Jackson what blues has done for Memphis and what country has done for Nashville.