JACKSON, MS (WLBT) - The Mississippi Joint Legislative Committee on Performance Evaluation and Expenditure Review, known as PEER, met this week to review the results of a study that focused on Visit Jackson. That is the agency responsible for promoting the city, driving traffic to hotels, restaurants and events.
The group has struggled the past few years and the legislation that provides the tourism tax to fund the operation is up for reauthorization next year.
Most everyone will agree the city is struggling with its image. Crumbling streets, a failing water and sewer infrastructure system, and most troubling, concerns that Jackson is an unsafe place to live, work or visit, shines a negative light across the state’s capital.
Work is underway to address the issues, but they are long term plans and solutions won’t happen overnight. That’s why it is so important to manage the things are controllable.
The city has received criticism for years about its lack of action in filling appointments on boards and commissions, or appointing people who were not qualified to serve. One of the complaints from the PEER study is the lack of appointments to the Jackson Convention and Visitors Bureau board. Leaving seats vacant, or allowing former appointments to continue serving, is irresponsible. Unlike other challenges the city is facing, this is isn’t a heavy lift.
The city should make it a priority to fill the open appointments for the tourism commission, and all open seats on every oversight groups.