Southern Miss moves forward with new logo - - Jackson, MS

Southern Miss moves forward with new logo

HATTIESBURG (WLBT & - On Wednesday, November 12th, Southern Miss Athletics launched a new website to inform our stakeholders of the history of Southern Miss athletic logos, provide a review of previous logos, allow our stakeholders to view the two proposed logos and provide feedback, and explain the process moving forward.

After careful consideration of our stakeholders' feedback and consultation with Licensing Resource Group (LRG), Rare Design and our outside licensing attorney, Southern Miss Athletics has initiated the trademark registration for a new logo.

The new Golden Eagle came about after a 2011 decision. The U.S. Patent & Trade Office decided that the past Southern Miss logo too closely resembled the Iowa Hawkeye logo.

The process with the USTPO will take anywhere from 6 months to a year. When the USPTO process finishes, new merchandise will be produced with the new USM logo.

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