No cash, no problem at red kettle locations - - Jackson, MS

No cash, no problem at red kettle locations

Source: WLBT Source: WLBT

The jingle of bells, and the jingle of change dropping into the Salvation Army red kettle: the two go hand-in-hand during the Christmas season. But maybe not for too much longer. 
"We say no cash, no problem, no excuses. You can swipe it, sign it with your finger and be on your way," says Captain Ken Chapman, Coordinator for the Salvation Army of Greater Jackson. 
CSpire has partnered with the Salvation Army to place credit card readers at 20 of the busiest red kettle locations in the tri-county area. The card reader at the I-55 Kroger is already a hit. 
"It's very easy. Quick," says Christina McKinney of Jackson. She's one of many local consumers who simply don't carry cash on a regular basis any more. 
"I might carry a little bit of change for the bubble gum machine for the kids. But that's it. I just use plastic," she says. 
Chapman says this new flexible option might prompt more people to donate, and he's assuring us that all transactions are secure. 
"If the apparatus is stolen or lost, there's nothing stored in it, it goes to an iPad," he says. 
The iPads and cell phones used at each e-reader red kettle site have been donated by CSpire. The wireless company is also providing the mobile broadband service to make it happen.

"We want to make sure this campaign is supported at the level it needs to. It's the largest fund raising campaign of the year for the Salvation Army," says Dave Miller, Senior Manager of Media Relations at CSpire.

If this year's goal of $500,000 red kettle dollars is met or exceeded with the e-reader sites, the Salvation Army might implement a text-to-donate option in years to come. 

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